Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand, with the interview available as both audio and a transcribed excerpt. This week he talks to Angus Brown from Arepa.
There are a fair few functional drinks that have popped up in the fridges of interesting retail.
Drinks that claim to help you focus and recover and what have you, though many - I’m looking at you Vitamin Water - have actually been packed full of sugar and dubious science. So many in fact over the years that you might be forgiven for thinking that they were all empty claims. But not so today’s guest’s product. After seeing the impact of cognitive illnesses on family, he set out to learn more about things that help the brain, and the journey took him to launch a functional drink that is backed by patents, research and formulated with a Professor of Psychopharmacology from Melbourne. Our guest is Angus Brown, the drink is Arepa, and it’s now found across the world - he joins us to chat the entrepreneur’s journey, discovery and selling a drink with a bit more to it.